We provide our clients with strong visual communications and powerful creative concepts. We recognize that it is not just good design and ideas that are important; good execution is also vital to win client confidence and ensure client satisfaction. Every business we work with has come to expect and enjoy smooth project management from initial strategy to final delivery with effective communication and financial control at each stage.
BRANDING AND IDENTITY
Your brand is your business personality. It is what conveys who you are and what you stand for. It is the difference between being “someone” and just a part of the crowd. At Blue Lynx, we pride ourselves on creative excellence. Our designers aim to be on the cutting edge of design and branding. It is your brand that will form the basis of your success. Our approach to corporate branding for existing businesses as well as new businesses is to communicate the organization’s value through the brand in a way that is clear, understandable and lets them stand out from the masses.
Our range of Branding & Identity design services includes :
What is Branding?
You could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand. You might say that a brand is a ‘corporate image’.
The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.
What is Identity design?
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.
In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.